Rapaport Plastic Surgery

The Challenge

Park Avenue Plastic Surgeon, a boutique practice specializing in cosmetic and reconstructive surgery, sought to elevate its digital presence to reflect its premium brand and attract high-value clientele. The key challenges included:

An outdated website that lacked visual appeal and functionality expected by discerning clients.

Inefficient online booking process that hindered conversion rates.

Limited online visibility in an increasingly competitive market, particularly for high-demand procedures like facelifts, rhinoplasty, and body contouring.

What We Did

1. Website Revamp:

Luxurious Redesign: Crafted a sleek, modern design that highlights the surgeon’s expertise and delivers a premium look and feel.

Service Showcase: Developed visually stunning and informative pages for each service, incorporating before-and-after galleries to build trust and showcase results.

Online Booking System: Streamlined the booking process with an integrated and mobile-friendly appointment scheduler, allowing clients to book consultations effortlessly.

Patient Resources: Added resources such as FAQs, recovery timelines, and procedure guides to empower clients with knowledge and reduce pre-consultation queries.

2. Digital Marketing Campaign:

SEO Optimization:

Implemented an advanced keyword strategy targeting terms like "best plastic surgeon NYC" and procedure-specific searches.

Enhanced local SEO by optimizing Google My Business and creating geo-targeted content for New York clientele.

Paid Advertising:

Launched Google Ads campaigns focusing on high-value procedures with a targeted audience in upscale neighborhoods.

Designed retargeting ads for potential clients who visited the website but did not book.

Social Media Campaigns:

Curated Instagram and Facebook posts showcasing client success stories, procedure benefits, and behind-the-scenes content to humanize the brand.

Collaborated with influencers to amplify the brand’s reach among target demographics.

3. Email Marketing:

Designed personalized email sequences targeting existing clients for repeat procedures and offering incentives for referrals.

Created follow-up campaigns to nurture leads who inquired about procedures but didn’t book immediately.

What We Achieved

Increased Client Inquiries: Boosted inquiries by 65% within six months, driven by an optimized website and targeted ad campaigns.

Higher Conversion Rates: The streamlined booking system resulted in a 40% increase in online consultation bookings.

Improved Search Rankings: Achieved top 3 search engine rankings for key procedures, significantly improving website traffic from organic searches.

Enhanced Brand Image: Social media campaigns and the redesigned website positioned Park Avenue Plastic Surgeon as a leader in high-end cosmetic surgery.

Increased ROI: The paid ad campaigns delivered a 4x return on investment, driving high-value clients to the practice.