Mercy Health

The Challenge

Mercy Health, a leading healthcare provider with facilities across multiple states, sought to enhance its digital presence to better serve patients and align with its mission of delivering compassionate care. The key challenges included:

A complex website structure that made it difficult for patients to find information on services and locations.

Limited engagement with patients through digital channels, reducing opportunities for education and awareness.

Insufficient local SEO visibility for individual facilities, impacting appointment scheduling and service inquiries.

What We Did

1. Website Optimization:

Streamlined Navigation: Redesigned the site architecture to provide an intuitive user experience, enabling patients to quickly access services, provider directories, and location-specific details.

Search Functionality: Enhanced the internal search engine to support patients in finding relevant information on treatments, providers, and health resources.

Content Creation: Developed high-quality, SEO-optimized content for specialized services such as cardiology, oncology, and maternity care, tailored to the needs of Mercy Health’s diverse patient base.

Mobile Responsiveness: Optimized the website for seamless access across all devices, ensuring patients could interact with Mercy Health on the go.

2. Digital Marketing Campaign:

Local SEO Strategy:

Conducted a comprehensive audit of Mercy Health’s local listings and implemented optimization for over 100 locations nationwide.

Created geo-targeted landing pages for each facility to improve local search rankings and drive location-specific inquiries.

Social Media Engagement:

Launched campaigns focused on health education, success stories, and community involvement across Facebook, Instagram, and LinkedIn.

Highlighted Mercy Health’s services and events to build a deeper connection with local communities.

Email Marketing:

Designed email sequences targeting new and existing patients with health tips, reminders for preventive care, and personalized service recommendations.

3. Paid Advertising:

• Implemented targeted Google Ads and social media ad campaigns, driving awareness of specialized services and events such as wellness fairs and vaccination drives.

What We Achieved

Increased Website Traffic: Traffic to the Mercy Health website grew by 85%, with a 50% boost in engagement metrics such as time on site and pages viewed per session.

Enhanced Local Search Visibility: Facilities ranked in the top 3 positions for targeted keywords in their respective locations, resulting in a 40% increase in appointment requests.

Improved Patient Engagement: Social media campaigns led to a 60% rise in follower engagement and increased attendance at health education events.

Boosted Conversion Rates: Paid advertising campaigns achieved a 5x ROI, driving significant inquiries for high-demand services such as cardiology and orthopedics.

Streamlined Operations: Enhanced digital tools reduced patient inquiry response times, freeing up administrative resources for critical tasks.