Notley Dental Practice

The Challenge

Notley Dental Care, a leading dental practice in Essex, wanted to modernize its online presence to match the high-quality care it provides. The practice faced the following challenges:

An outdated website that did not effectively communicate its range of dental services or the welcoming, patient-centered ethos of the practice.

Difficulty attracting new patients in a competitive local market.

Low visibility in search engines for dental services like Invisalign, teeth whitening, and dental implants.

Limited use of digital marketing to engage with existing patients and drive referrals.

What We Did

1. Website Revamp:

Modern and Responsive Design: Developed a visually appealing, mobile-friendly website with an intuitive layout, making it easy for users to navigate and find information.

Service Pages: Created detailed, SEO-optimized pages for key services such as Invisalign, cosmetic dentistry, and family dental care.

Appointment Booking: Integrated an online appointment system to simplify booking for new and returning patients.

Patient Testimonials and Case Studies: Highlighted success stories and patient reviews to build trust and credibility.

Educational Content: Added a blog section and resources with tips on oral health and dental care to position Notley Dental Care as an expert in the field.

2. Localized Digital Marketing Campaign:

SEO Strategy:

Focused on high-ranking local keywords like "dentist in Great Notley" and "Invisalign Essex."

Improved the practice's Google My Business listing with updated information, photos, and patient reviews.

Google Ads Campaigns:

Launched PPC campaigns targeting specific services with a local focus, such as "cosmetic dentist near me" and "dental implants Surrey."

Social Media Presence:

Designed and managed engaging content on Facebook and Instagram, including before-and-after photos, patient testimonials, and promotions.

Ran paid social ads to increase brand awareness and drive traffic to the website.

Email Marketing:

Developed email campaigns to re-engage existing patients with reminders for routine checkups and special offers on cosmetic services.

What We Achieved

• Increased Website Traffic: Achieved a 70% increase in website visits within the first six months due to SEO and digital marketing efforts.
• Higher Patient Conversion Rates: The revamped website and online booking system resulted in a 45% increase in new patient appointments.
• Improved Search Rankings: Secured top 5 Google rankings for keywords related to dental implants, Invisalign, and family dentistry in the Surrey area.
• Enhanced Engagement: Social media campaigns increased follower growth by 60% and generated consistent inquiries from potential patients.
• Patient Retention and Referrals: Email campaigns boosted patient retention by 30% and increased referral traffic through satisfied patients sharing their experiences.