The Challenge
Yerra Family Dentistry, a trusted dental clinic in Greenwood, faced challenges in adapting to the growing importance of a strong digital presence. Their specific needs included:
- A modernized website to reflect the clinic’s expertise and welcoming atmosphere.
- Enhanced visibility in local search results to attract new patients.
- A targeted marketing campaign to increase patient appointments and showcase specialized services such as cosmetic dentistry and pediatric care.
What We Did
1. Website Design and Development:
- Redesigned the Website: Created a modern, user-friendly website with a clean and professional design, emphasizing the clinic’s family-friendly ethos.
- Service Highlight Pages: Developed dedicated pages for key services, including cosmetic dentistry, preventative care, and emergency services, optimized for local SEO.
- Online Booking System: Integrated an easy-to-navigate appointment scheduling system to streamline patient bookings.
- Mobile Optimization: Ensured the site was fully responsive for seamless access on all devices.
2. Digital Marketing Campaign:
- Local SEO Strategy:
- Optimized Google My Business listing to improve local search visibility.
- Conducted keyword research and optimized website content for phrases like "family dentist Greenwood" and "cosmetic dentist near me."
- Built local citations to enhance search engine authority.
- Social Media Marketing:
- Launched engaging campaigns on Facebook and Instagram, highlighting patient testimonials, dental tips, and promotions for new patients.
- Created video content introducing the team and showcasing the clinic’s state-of-the-art facilities.
- Pay-Per-Click (PPC) Advertising:
- Ran targeted Google Ads campaigns to attract users searching for dental services in Greenwood.
- Designed ad groups focused on specific services such as teeth whitening and emergency dentistry.
- Email Campaigns:
- Sent monthly newsletters to current and prospective patients, featuring oral health tips, appointment reminders, and seasonal offers.
What We Achieved
Website Performance: Website traffic increased by 80% within six months, with a 35% rise in conversion rates for online appointment bookings.
Local SEO Success: Yerra Family Dentistry ranked in the top 3 positions for key local search terms, resulting in a 50% increase in new patient inquiries.
Social Media Growth: Social media campaigns grew the clinic’s online following by 45%, with a significant rise in post engagement.
Patient Retention: Email campaigns resulted in a 25% increase in repeat appointments, particularly for preventative care services.
ROI on Ads: Google Ads campaigns delivered a 5x return on investment, driving a steady flow of high-intent patient inquiries.