Yerra Dentistry

The Challenge

Yerra Family Dentistry, a trusted dental clinic in Greenwood, faced challenges in adapting to the growing importance of a strong digital presence. Their specific needs included:

• A modernized website to reflect the clinic’s expertise and welcoming atmosphere.
• Enhanced visibility in local search results to attract new patients.
• A targeted marketing campaign to increase patient appointments and showcase specialized services such as cosmetic dentistry and pediatric care.

What We Did

1. Website Design and Development:

• Redesigned the Website: Created a modern, user-friendly website with a clean and professional design, emphasizing the clinic’s family-friendly ethos.
• Service Highlight Pages: Developed dedicated pages for key services, including cosmetic dentistry, preventative care, and emergency services, optimized for local SEO.
• Online Booking System: Integrated an easy-to-navigate appointment scheduling system to streamline patient bookings.
• Mobile Optimization: Ensured the site was fully responsive for seamless access on all devices.

2. Digital Marketing Campaign:

• Local SEO Strategy:
• Optimized Google My Business listing to improve local search visibility.
• Conducted keyword research and optimized website content for phrases like "family dentist Greenwood" and "cosmetic dentist near me."
• Built local citations to enhance search engine authority.
• Social Media Marketing:
• Launched engaging campaigns on Facebook and Instagram, highlighting patient testimonials, dental tips, and promotions for new patients.
• Created video content introducing the team and showcasing the clinic’s state-of-the-art facilities.
• Pay-Per-Click (PPC) Advertising:
• Ran targeted Google Ads campaigns to attract users searching for dental services in Greenwood.
• Designed ad groups focused on specific services such as teeth whitening and emergency dentistry.
• Email Campaigns:
• Sent monthly newsletters to current and prospective patients, featuring oral health tips, appointment reminders, and seasonal offers.

What We Achieved

Website Performance: Website traffic increased by 80% within six months, with a 35% rise in conversion rates for online appointment bookings.

Local SEO Success: Yerra Family Dentistry ranked in the top 3 positions for key local search terms, resulting in a 50% increase in new patient inquiries.

Social Media Growth: Social media campaigns grew the clinic’s online following by 45%, with a significant rise in post engagement.

Patient Retention: Email campaigns resulted in a 25% increase in repeat appointments, particularly for preventative care services.

ROI on Ads: Google Ads campaigns delivered a 5x return on investment, driving a steady flow of high-intent patient inquiries.