Milton Chiropractic

The Challenge

Milton Chiropractic Clinic, a trusted provider of chiropractic care in Cambridge, faced challenges in attracting new patients and effectively communicating their range of treatments. Specific issues included:

An outdated website that lacked modern functionality and patient-centric design.

Limited online visibility in local search results, impacting new patient inquiries.

A need to raise awareness of specialized services such as sports injury treatments and paediatric chiropractic care.

What We Did

1. Website Design and Development:

Website Redesign: Revamped the site with a fresh, professional design that reflects the clinic’s expertise and approachable care philosophy.

Service Pages: Developed detailed, SEO-optimized pages highlighting the clinic’s range of services, including preventative care, pain management, and wellness programs.

Appointment Booking Integration: Implemented a user-friendly online booking system to simplify the patient scheduling process.

Mobile Optimization: Ensured seamless performance across all devices, improving accessibility for on-the-go users.

2. Digital Marketing Campaign:

Local SEO Strategy:

Optimized the clinic’s Google My Business profile to improve local search visibility.

Conducted keyword research to target terms like "chiropractor Cambridge" and "back pain treatment near me."

Built local citations to enhance search engine authority and credibility.

Social Media Marketing:

Launched educational campaigns on Facebook and Instagram to engage the local community with chiropractic tips, success stories, and treatment insights.

Promoted special offers for new patients to drive initial inquiries.

Email Marketing:

Created monthly newsletters with wellness advice, service updates, and reminders for regular adjustments to encourage repeat visits.

What We Achieved

Improved Online Visibility: Milton Chiropractic Clinic ranked in the top 3 positions for key local search terms, resulting in a 60% increase in new patient inquiries.

Increased Website Traffic: Traffic to the website rose by 70%, with a 35% improvement in conversion rates for appointment bookings.

Enhanced Social Media Engagement: Social media campaigns grew the clinic’s following by 50% and increased engagement through informative and interactive posts.

Boosted Patient Retention: Email campaigns resulted in a 25% increase in repeat appointments, particularly for wellness-focused care.

Streamlined Operations: The online booking system significantly reduced administrative workload, allowing staff to focus on patient care.